Implementación de un plan de responsabilidad Social para incrementar la competitividad de la empresa constructora CONSMANLIM S.A

Abstract

This research shows Social Responsibility (RS) as a strategic aspect that contributes to the welfare of society and the environment along with the economic growth and other interests of a company; For this reason, its implementation is proposed through a previously developed plan, which allows the company CONSMANLIM S.A. the improvement of customer service and the perspective of its collaborators, in order to increase its competitiveness within the demanding market in which it operates. The benefits of its execution would be the reduction of business risks, because it would have a more ethical and transparent model; In addition to the optimization of its administrative and operational processes, which would lead to an optimal and permanent development. This study has a quantitative perspective in which a previously validated instrument was used using a Likert scale of five levels of response for the survey of the 27 employees of the company, conducting a census, and five of its clients. Subsequently, the results obtained through descriptive statistics and bar graphs were summarized and the lowest aspects of the company were recognized, which belong to the economic, ethical and environmental dimensions. Given these results, different strategies are proposed, which in total contain seven activities that have the participation of all the company's employees and, for their correct application, require an investment of $ 49,022.27 over a period of five years.