Plan de negocios para la elaboración de jugos naturales a base de frutas y verduras en la ciudad de Cuenca..

Abstract

The global tendency to achieve a healthier life, propitiate the demand for new goods and services; thus the need to consume more vitamins and minerals; reducing sugars and saturated fats has a direct effect on the population's food choices; It is in this way that fruits and vegetables play a very important role in providing in a healthy way the necessary nutrients to achieve these objectives of well-being and health. Precisely in response to this need, a Business Plan for the preparation of natural juices based on fruits and vegetables in the city of Cuenca is presented, for which it is previously part of a market study focused on the urban population, whose ages range between 20 and 49 years, in the canton Cuenca, province of Azuay. This study shows that 99% of respondents relate the consumption of fruit and vegetable juices with better nutritional and health quality; likewise the existence of a predisposition to the consumption of said foods by 65% of the population of the urban areas of the canton. On the other hand, some previous studies on the consumption of fruit and vegetable juices executed both nationally and abroad were used as a reference; research such as that worked jointly by the World Health Organization and the Food and Agriculture Organization of the United Nations in 2005, which set goals such as: promoting the individual consumption of fruits and vegetables at a minimum of 400 grams; among many others with the purpose of improving world health. Consequently, this work presents the structure through which a business of selling 100% pure fruit and vegetable juices can be implemented in the urban areas of the city of Cuenca, determining the administrative, operational, financial, technical and market structure more suitable for commissioning; Thus, an initia investment of $ 49,150.01 can be determined for a projection horizon of 5 years; An investment that, subject to a discount rate (Ks) of 9.76%, concludes that for every dollar invested in the project with financing, a $ 1.77 profit can be generated, which in other words means that the project is capable to pay the financing with its operation, being a viable company.