Plan de marketing para la introducción de un supermercado virtual en la ciudad de Guayaquil.

Abstract

Within the present work, the causes and conditions have been determined under which, a marketing plan can be executed correctly and precisely, whose objective is the opening of the first virtual supermarket, which will be of great help not only for those who will be customers of the same, but for society in general, since as this will have 24-hour attention, and home service, those who need such service through the use of a digital application will make their purchases, thus satisfying their needs. Likewise, a situational and financing plan was executed, with the purpose of requesting a loan granted by a bank house for whoever makes it, since what you want to achieve with this financing is that in an agile, timely and truthful way the objectives set and established within this marketing plan are achieved.