Diseño de campaña publicitaria en redes sociales para incentivar el turismo y la gastronomía en la parroquia rural Salinas de Guaranda Guayaquil, 2018.

Abstract

The titling project consists of creating an advertising campaign to encourage tourism in the parish Salinas de Guaranda in the. Province of Bolívar, implemented by the community tourism center of Salinas. The research methodology used in this project is of a documentary and descriptive type with a mixed approach, surveys, interviews, focus groups and participant observation are applied to collect information about the Salinas of Salinas and also to reach the target public. A digital communication strategy is proposed based on the information collected previously and the creation of graphic pieces is proposed, and a Brief that details the objectives of the campaign, determines the tone, the concept of the campaign, the budget, the time and the guidelines in social networks, for the publications are created varied content that are classified in informative, typographical, histories and animations of this way it is possible to capture the attention of the user.