Plan estratégico de comunicación interna para docentes del nivel secundario de la Unidad Educativa Bilingüe Tejar.

Abstract

The present integrative project proposes an internal communication strategy developed for the Tejar Bilingual Educational Unit that places its main axis in the teachers of the secondary level of the institution. They were selected to propose a pilot model that runs on the most used networks as a communication channel: Facebook with support through WhatsApp. In order to develop it, a preliminary institutional analysis was carried out and, as it is expressed in the first part of this project, the theories of several authors were revised to achieve framing communication problems and their possible solutions. Thus, it was possible to establish as a goal goal that the plan should strengthen the motivation and empowerment of the teacher, showing the work he does, his functions, his pedagogy and, most of all, his relationship with the student. Through audio-visual products in which photos, videos and a physical accompaniment of details or phrases located in strategic places of the institution converge, the pilot execution of this program is carried out. Their work is evident, the relationship between the members of the educational community is strengthened and recognition is given by those who value their work the most.