Análisis de contenido cualitativo del discurso de rendición de cuentas del expresidente Rafael Correa (2007-2017).

Abstract

Economist Rafael Correa ruled the country for 10 years (2007 to 2017). Throughout this period, his political speeches were – in the perception of the media and citizens – intensifying. However, there are no studies available in the country to systematically identify such changes or how they were operated. The general objective of this qualification is to study the changes in the content of the ex-president’s speeches. For this, discursive material of annual accountability has been carefully selected. Additionally, a matrix of qualitative content analysis was initiated in which nine categories of the discourse were identified from the theoretical contributions of Chilton and Schaffner and, within them, the variables or constants of revision were portrayed. Furthermore, the data obtained in this primary review was validated with the opinions of experts through a focal group and in-depth interviews, which strengthened the analysis. This research will allow us to identify what strategies were used by former president Rafael Correa, and how they changed over the term through the analysis of his annual speeches.