Elaboración de una guía para la exportación de calzado de cuero al mercado alemán.

Abstract

The objective of this research project is to produce an export guide for natural leather footwear from the city of Ambato, province of Tungurahua. The growth of the artisanal and industrial sector, has varied its quality of production from the inputs to the machinery to give a better finished product, which has also allowed to have an efficiency in its production and delivery by the new changes that they implement through the training to meet new standards of quality and fashion, many years ago the leather footwear production sector has been abandoned by the government and ministry, with the creation of associations and associations this sector has increased its production. The German market was chosen, because it has a high import of raw material in this case of leather and its derivatives to produce footwear of all kinds, on the other hand, also has a trade agreement between Ecuador and Germany, the multipart agreement of the union European, it is a benefit for Ecuador for both exports and imports. Through the surveys, the tastes and preferences of the German consumer in leather footwear were made known. The research project will be detailed about all the necessary and previous steps for an export for footwear producers from Ecuador to the German market. Finally, the conclusions and recommendations that will serve to improve the leather footwear sector of the country and make an adequate export for footwear will be detailed.