Estudio de factibilidad para la comercialización de brasier Smart para el mercado guayaquileño.

Abstract

The methodology used was by means of a descriptive investigation with a mixed approach about the behavior of the consumer against a product that consists of a bra with electronic device for preventive diagnoses that alert about the Presence of bodies in the woman's breasts. It has been possible to conclude about the deficiencies in terms of habits of medical prevention in the population in addition to collecting information of the perception in terms of structure, objective, price, distribution and advantages in the use of the bra EVA. An evaluation was made about the financial feasibility in the distribution of this product in the city of Guayaquil. Financing needs have been estimated for approximately 120,000 dollars, the financial results obtained have been viable, being able to recover the total of the investment to the 4th year and obtaining increasing gains that amount to the 5th year in $ 259,641.16 what is attractive to the investor and principal creditors.