Diseño de un plan de mejoras para los establecimientos de servicios de alimentos y bebidas ofertados en la parroquia satélite La Aurora.

Abstract

The present research work consists of analyzing the Food and Beverage establishments of the Los Arbolitos Sector, located in La Aurora, Satélite Parish to identify their lacks and propose an improvement plan. The research technique applied were the observation technique, interviews and surveys. The observation is important to determine the current situation of the businesses, also an interview was made and surveys applied to the residents of La Aurora. This analysis was determined that the restaurants are quite known by the residents themselves and the people who have visited them are not satisfied with various factors such as hygiene, security, customer service. As a result, it is important to make a proposal for an Improvement Plan with strategies designed for each need, in this way, it will be possible to improve the establishments, convert them into known restaurants, contributing to the tourism sector and favorably to the economy of the Daule canton.