Estudio de la necesidad de una empresa de comercio electrónico de servicios prestados en la ciudad de Guayaquil.

Abstract

Electronic commerce is a worldwide trend that has been increased by the greater access to the internet that nations reflect, including Ecuador according to official figures. The general objective of this work was to determine the needs of consumers in the city of Guayaquil to acquire computer services through market research for the creation of an electronic commerce intermediary company. This was developed through a methodological design with a mixed approach, of a descriptive and transversal nature. The population was 188,652, giving a sample of 384 people. It was possible to identify that the purchase intention of the services delivered over the internet is 66.67%, the preferred method of payment was the bank transfer with 76.6%, the purchase frequency was 40.23% per year and the largest number of people would pay From $ 0 to $ 200, two in-depth interviews were also conducted with two expert professionals, where the feasibility of the project was demonstrated. It was proposed the creation of the Web Services company whose positioning will be to generate greater confidence in the user, the company will have three employees, the only means of payment will be the bank transfer, having income from both the buyer with a fixed commission of 6 % and on the side of the service provider with commissions between 6% and 10% depending on the purchase amount. The initial investment was $ 15,920.15 with an IRR of 204% and a NPV of $ 115,057. It is concluded that the project is financially feasible.