La responsabilidad social en las PYMES del sector comercial de Guayaquil. Análisis del stakeholder gobierno

Abstract

Social responsibility in SMEs is presented in an increasingly demanding business context, given that the competitive environment faced by companies present demands for social welfare practices, such as: actions to demonstrate the quality of products, transparency in the information, fair prices, welfare of workers and environmental care. From these demands arises the analysis of the role of the government to encourage SMEs to carry out a socially responsible management. The objective of this research work is to analyze social responsibility in SMEs in the commercial sector of Guayaquil, particularizing the role played by the government. The method applied was mixed qualitative and quantitative. The type of research is descriptive in scope. Interviews were applied to government authorities and surveys to representatives of SMEs in the commercial sector of Guayaquil that were the object of study. As a general conclusion, the government has done little as an incentive policy to generate social responsibility actions in SMEs in the commercial sector of Guayaquil. He has carried out actions, but large companies have welcomed these.