Estudio de factibilidad de una plataforma virtual para la venta de ropa de mujeres.

Abstract

This project represents the opportunity to create a virtual store that sells garments for women in Guayaquil, demonstrating the advantages and disadvantages of electronic commerce and not all the microenterprises in the country use it. For its execution, a descriptive research was carried out that helped to identify the characteristics of the potential consumers, it is an applied research since the mentioned theories were implemented as support and, consequently, the study does not generate contribution to the literature, of focus mixed, non-experimental and transverse time horizon. The sample was simple random probabilistic, the same that is composed by 384 people between 20 years and 49 years, located in GuayaquilEcuador by means of a survey adapted to different studies realized with the purpose of knowing the consumption habits of the estimated segment and know the percentage of acceptance of potential customers to the virtual store. In addition, the interviews allowed exploring ways to negotiate with national suppliers.