Estudio de factibilidad de la elaboración y comercialización de barras de chocolate con rosas comestibles orgánicas en Guayaquil.

Abstract

The importance of the consumption of organic products has increased over the years, thanks to the global trend in the intake of these foods, due to the increase in diseases and social responsibility towards the environment. Ecuador being an outstanding country in the agricultural production of diverse products as in the floriculture area has had the need to continue growing, allowing the national producers to innovate their products and their technology to cover the new needs. Currently the government has been of great help, promoting and supporting financially entrepreneurship projects that intervene in the matrix of transformation to increase national consumption. The objective of this project is to determine the feasibility of this study, which consists in the manufacture and commercialization of chocolate bars with organic edible roses in Guayaquil. Due to this, 384 surveys were conducted in the city of Guayaquil, resulting in 85% of the people, whether men or women, accepting the product positively. In addition to the statistical results, the financial-economic part of the project evidenced the feasibility and viability of the study.