Propuesta para la creación de una empresa de servicio de asistencia médica virtual en la ciudad de Guayaquil.

Abstract

Titling this paper propose the creation of a virtual medical assistance service company in the city of Guayaquil. The proposal consists of a medical follow up for patients with chronic diseases through a mobile device via mobile app, in which patients are attended by their primary care doctor by video call. For the study of this paper will begin with the investigation of sources that corroborate the feasibility of medical assistance at a distance for chronic diseases, then it will analyze key points such as: legal analysis, market study to define the segment to which the proposal will be directed, the acceptance of the service by customers and users through the collection of information with qualitative and quantitative study techniques, definition of strategic marketing plan to position the brand in the minds of customers and users, financial analysis to evaluate the feasibility of the company and finally an adequate contingency plan for the proposal.