Propuesta para la creación de una empresa desarrolladora de software que permita elaborar planes de negocios en la ciudad de Guayaquil.

Abstract

The proposal for the creation of a software development company that allows the elaboration of business plans in the city of Guayaquil was carried out after a research process allowed to establish, raise and develop various objectives, be they strategic or financial, which were successfully achieved. and whose evidence is detailed in this proposal. In addition to this, thanks to market research, industry analysis, evaluation and financial projection, it was demonstrated that this proposal is completely viable, feasible and sustainable in the short, medium and long term. In addition, there is evidence of potential growth of the company leveraged by the constant and accelerated development that denotes the software industry in Ecuador. At the same time, in the course of the investigative process, possible risk factors were perceived, such as the possibility of software plagiarism, information vulnerability and the danger that commercial personnel may have when performing their functions of attracting and visiting customers, which is why Several strategies and a contingency plan were created that mitigate all these factors and allow their correct implementation.