Elaboración de una plataforma digital para el desarrollo comercial de las PYMES productoras de miel de abeja del Ecuador para fomentar su consumo.

Abstract

The objective of this project is to develop a virtual platform to publicize the honey brands offered by SMEs (small and medium enterprise) that produce honey in Ecuador, to motivate their consumption. Developing a virtual platform that adapts to the visualization and purchase of the product in an electronic way, as an alternative to use social networks to help the productive and wide commercialization. For which a quantitative investigation was carried out, with 383 surveys to people from different parts of Ecuador. The results of the surveys show a high percentage of the sample considered necessary, for the purchase of honey online; and qualitative by conducting interviews with SMEs that produce honey from different areas of Ecuador.