La cinematografía y mediación tecnológica en la webcomedia Enchufe.tv. Análisis de contenido audiovisual de los quince capítulos más vistos entre 2012 y 2017.

Abstract

In less than a decade the Enchufe.tv channel within the YouTube platform has reached more than 18 million suscribers, winning important prizes nationally and internationally. With more than a thousand comic sketches, lasting from 4 to 7 minutes, they show daily situations seasoned with Ecuadorian slang (“sal quiteña”) and "bad words", in combination of cinematographic resources and technological mediation. Although this audiovisual is transmitted without any type of censorship in Latin America since 2016 by the Comedy Central channel, its success was not so much acclaimed during its exhibition on the open channel Ecuavisa during 2013; so it can be deduced that despite the fact that cinematography and technological mediation have been fundamental for the acceptance and positioning of this webcomedy, the censorship of its content would lead to rejection. The object of study was approached through the analysis of audiovisual content of the 15 most watched sketches of the Enchufe.tv channel during 2012 and 2017, which revealed differences and similarities, based on its audiovisual language, content and social construction; added to the interviews with one of the co-founders and director of Touché Films and Enchufe.tv, Jorge Ulloa and other specialists in the subject; In addition to the focus group, which will determine what are the keys to its unusual success.