Análisis de factibilidad para la expansión a través de la apertura de una nueva sucursal de una empresa distribuidora de aluminio

Abstract

The purpose of this paper is to analyze the feasibility of Faluvid's expansion through the opening of a new branch of the aluminum distribution company in the canton of Daule. For this study, the research methodology that is required is descriptive-exploratory, in which a market study was able to collect the necessary data, and with a quantitative approach, a survey was conducted which reflects a high degree of dissatisfaction on the part of from the current owners of the aluminum workshops in Daule to the only distributor located in that canton, for this reason the owners of the aluminum workshops consider it very beneficial to open a new aluminum branch. In this way, the current owners of the aluminum workshops in Daule, will avoid the movement from Daule to Guayaquil to acquire the complete material for their work in aluminum, reducing transport costs and especially the time they incur to buy aluminum in another canton. It was also possible to obtain very relevant information to project the demand. Likewise, data was obtained on the location where most of the aluminum workshops are concentrated and figures on average of the purchase volume of each workshop. Therefore, these obtained data are vital together with the marketing strategies of price differentiation for the elaboration of the financial analysis, which reflects a feasibility for this project after the analysis of their respective indicators.