Estudio de factibilidad para la creación de una empresa productora y exportadora de postres instantáneos a base de frutas exóticas para el mercado Alemán .

Abstract

The main objective of this degree work is to analyze the financial feasibility, which depends on a methodological, technical, business, and market study for the production in Ecuador and marketing of a healthy dessert based on exotic fruits in the German market with a five-year projection. The thesis is developed with six different chapters that use an analytical-descriptive methodology to have an approach of the German market as buyer and of Ecuador as a producer to change the perception that they have of the country by only exporting raw material, for that reason the project has background and problem statement to solve it with the existence of the product and determine the feasibility of the company. In the same way interviews were conducted with experts in production to know about the process to make instant desserts. A market study that analyzes the behavior and place of distribution of the consumers that are arrived with the product followed by a marketing plan to position the brand in the costumer´s mind. Finally, the financial study for the implementation of the company in which financing was sought through the National Financial Corporation.