Plan de mejora de la calidad de los servicios de los locales gastronómicos de Ballenita, provincia de Santa Elena

Abstract

Ballenita is a small fishing port, located a short distance from Libertad, this beach is located 20 minutes from Salinas, some people are engaged in artisanal fishing and other activities related to tourism. The purpose of the titling project is to improve the quality of Ballenita's gastronomic restaurant services through a documentary review about the theories, concepts and laws that support this research, and with the fieldwork that involved surveys of the diners of these local, and interviews with city author ities and the president of the association of local gastronomic venues. To analyze this information, quantitative and qualitative methods were used, results were obtained about the weaknesses of the premises, with which the project is proposed, since having seen the treatment, the service, the attention to the client, it was concluded that the quality of the services of the gastronomic establishments could be improved through training talks to improve their knowledge about service, quality, good management with the client, and food handling, etc. Creating the proposal with a schedule of activities to be carried out in Ballenita's gastronomic premises so that it improves quality and customer service on the service they offer and the use of food, which is what is proposed in this work, as well as strategy of marketing and promotion, holding a fair in which the preparation of an innovative dish is rewarded and the sale of these dishes allows the growth of these businesses and encourages Ballenita tourism.