Propuesta de diseño de producto turístico para la comuna de Libertador Bolívar, provincia de Santa Elena.

Abstract

Ecuador has an infinite diversity of natural sites that have not been used touristically due to the scarce tourist promotion, the lack of generation of projects, the little interest and the little impulse of its tourist resources and in addition to this the scarce economic support on the part of the sectional government, gives rise to people not knowing the wonders of the tourist attractions that the country has. Based on the aforementioned, there is a case study in the Libertador Bolívar Commune, which is located on the Spondylus Route, only 50 km from the spas of Manglaralto and Montañita. This place offers its tourists the opportunity to stay in cabins facing the sea, in addition, several restaurants along the road where they offer delicious dishes made with seafood, as well as shops that promote all kinds of crafts. This place is known for hosting a family tourism since tourists enjoy relaxing and resting. Objective to propose the design of tourism product for Libertador Bolívar, Province of Santa Elena, through the identification of the demand and expectations of the community. The applied methodology consists of four phases, each one of them is divided into stages intervened in a sequential manner and they will be specified with activities, techniques, and instruments. Results through the market study determined the influence of tourists to the community by establishing the profile of the visitor, identifying the main needs and interests of tourists in this way to create a tourism product that is consistent with the expectations of tourists.