Modelo de creación de una empresa de imagen comunicacional para cubrir necesidad de difusión de PYMES en la ciudad de Milagro.

Abstract

The model theme of creating a communication image company was to meet the needs of PYMES in the city of Milagro, it was done by the multiple inconveniences of the disorganization that existed in PYMES, in addition of low income, lack of customers, uncompetitive prices, and trade insecurity. The objective of this research work was an effort to evaluate to create a business model of communication image, to describe the possible strategies that could be implemented in addition to the requirementof microentrepreneurs to achieve liquidity, solvency and profitability. A market study was carried out aimed at micro entrepreneurs or citizens in order to knowif a communication image company was needed to innovative strategies and to enhance the PYMES of the Milagro Country. The proposal covered the design of FERMAN Company dedicated in advising on marketing areas, market research, financial administration, customer service, the use of technology, among other areas. A descriptive and exploratory methodology was applied, where the strategic and financial operational feasibility was gathered through the assistance of the observation, surveys and interviews. In conclusion it was decided that the return on investment was 44% which gave the way to the feasibility of the organization, what gives way to the viability of the organization likewise, the general development of the small and medium enterprises if the country is sought in order to generate greater global to generate greater global opportunities in the commercial sector.