Diseño de una aplicación móvil para la enseñanza - aprendizaje de la materia imagen corporativa, de la carrera de Gestión Gráfica Publicitaria de la Universidad Católica de Santiago de Guayaquil.

Abstract

Due to the scarce reliable educational material that can be found in the matter of Corporate Image and the lack of graphic material for digital platforms, the need arises to create a mobile teaching application that helps the student to reinforce contents of the subject and the creation of graphic material that fits the identity of it. The main objective of the project is to help the process of teaching - learning between studentsand teachers. Through investigative techniques such as: the collection of similar projects, interviews, surveys and the analysis of the current graphic line of the Graphic Design career of “Universidad Católica de Santiago de Guayaquil”made by Lizandro Rodríguez, technical data were collected for the preparation and programming of the same.