Ilustraciones para microrrelatos basados en tradiciones, costumbres y origen de La Fiesta de las Flores y las Frutas de Ambato, para la Casa de la Cultura Ecuatoriana Benjamín Carrión Núcleo de Tungurahua.

Abstract

The following project is based on the design and elaboration of illustrations from micro-stories that interpret the origin and the cultural traditions that manifest during the "Fiesta de las Flores y las Frutas" of Ambato in the month of February, to solve a present problem in the Casa de la Cultura Ecuatoriana Benjamín Carrión Núcleo de Tungurahua, which is the lack of visual and literary material of the party. Through the method of documentary research and their respective techniques of information collection, the final product is obtained based on defined design criteria and put to evaluation, achieving that result is the application of illustration and design in micro-stories, which contributes to the development of cultural knowledge within the institution.