Diseño de campaña de prevención contra el abuso sexual infantil en los estudiantes de 4º grado de educación básica de la Unidad Educativa Fiscal "Los Vergeles" utilizando técnicas de impresión manuales como herramienta de difusión.

Abstract

The implementation project of graphic materials using manual printing techniques, improves the development of stimulation and reception of information on children between 8-9 years old at Unidad Educativa Fiscal “Los Vergeles” located in Guayaquil, which lacks visual support for the prevention of child sexual abuse to overcome silence in the environment of potential victims. The qualitative research methodology is used, consulting the opinion of professionals such as pedagogue, psychologist, lawyer and graphic designers. Considering the right information for carrying out the design criteria and creation of posters. Bibliographic research is used to obtain information about books, websites, etc. To fulfill this objective, posters were developed based on illustrative characters like superheroes. Creating prevention measures and levels of trust between the minor, the social department of the educational facility and the parents or dependents. In this way, we overcome silence around the potential victims, making it easier for them to denounce.As a result, illustrated posters are shown along with characters that serve as stimulation and information to children of the school through drawings done in accordance to their ages and the message through the copy in order to achieve the established campaign objectives.