Plan estratégico para los principales centros de idiomas con más de 30 años de experiencia en la ciudad de Guayaquil enfocado al sistema on-line.

Abstract

This project, entitled "strategic plan for language centers with more than 30 years of experience in the city of Guayaquil focused on the online system", was the result of an analysis of technological changes and their impact on business, and the market requirements towards language centers regarding prices, schedules, methodologies, guarantees, advantages, benefits, certifications, product, service and technology. As part of the research carried out within the project we find companies of language centers that have incorporated the online system in Spain, Venezuela, Argentina, among others, where the acceptance of part of their claimants to this change of traditional systems was identified for its advantages and innovations. Additionally, it was determined that these language centers in Guayaquil with more than 30 years of experience have not evolved their traditional system losing market versus modern competitors that have made a difference for the technology of the on-line system.We could not ignore the demand that currently exists in Guayaquil against this service to learn and master the English language for various interests but that these language centers do not fully meet the needs of the market, we detect that it is even a requirement of the government that to obtain fourth level degrees such as masters and PhDs is an obligation to have a minimum certification of B1 in the global scale of knowledge of the English language (GSE).