Diseño de producto turístico deportivo para la ciudad de Guayaquil que incentive el turismo interno y receptivo.

Abstract

The offer of tourism in the world is easier to compete, covers a wide range of attractions that is related to other activities, can be found in products, which are offered to the consolidation of a city and the country as a unique tourist destination. Tourism in Guayaquil has developed considerably in recent years in Ecuador, and has been named creditor of recognition in the World Travel Awards (WTA) South America edition in the Mayan Riviera of 2017, committing more to the tourism sector to continue diversifying, innovating, modernizing and specializing tourist products in the city. That is why it is necessary to take action to contribute to the consolidation of Guayaquil as a tourist destination. The general objective of this research was to design a sports tourism product for Guayaquil that encourages internal and receptive tourism, exploratory research methodology, techniques for collecting information in the observation category, official documents, description of qualitative information to determine the needs and expectations of the demand and the real situation of the sports tourism offer. It was evidenced throughout this investigation that currently Guayaquil offers a number of sporting events in different disciplines, these events for national and international celebrations and pastimes. The design of tourism products is in the needs and expectations of the demand are very significant for this market. It was also determined that not only depends on the demand that a unique experience is carried out, the management of public entities is important in the promotion of these attractions. This research shows concrete actions for the restructuring of sporting events, taking into account that it is possible to turn them into exceptional tourism products of high importance for the internal and receptive tourist market, only for reasons of motivation to the demand to return You can also take advantage of the offer of sporting events in the city to route to Guayaquil as a sports tourism destination.