Implementación de un modelo de negocios para posicionar la marca de la empresa de productos naturales "La Kolmena", en la ciudad de Machala

Abstract

The present titration work is composed in the proposal of the implementation of a Business Model for the positioning of the brand of the natural products company "La Kolmena", in the city of Machala. The method of gathering information for research is the observation and survey, and as a supplementary technique, the bibliographical literature in order to verify according to the needs of the clients. It is proposed to formulate, study and propose various strategies to carry out the Business Plan in this company and be able to meet the proposed objectives such as positioning and attracting customers to increase sales within the city of Machala that was taken as a market objective. A small financial analysis is presented, showing what the project costs, what should be invested, their projections in income and the estimated time it will take to carry out this proposal