Aplicación de un modelo de negocio para convertir a la empresa “Geoseguridad Cía. Ltda.” a una empresa física-digital

Abstract

The purpose of this research work is to use the tools acquired throughout the university period in the career of business administration, in addition to the definition and improvement of the service of the company Geo Seguridad, which wishes to have a portfolio of products and better equipped services that allow the positioning of the company in the security market in the city of Guayaquil. In addition, the research work proposes to define, by means of several analyzes, surveys and methodological studies, the needs of the market, in order to offer a truthful and efficient service, where the main axis of the company will be innovation and good safety practices, where the Administration of these resources would allow to fulfill the organizational objectives of the company.