Análisis de los factores que inciden en el comportamiento de compra de los padres de familia en la categoría de productos orgánicos para niños.

Abstract

It has been observed a growing trend for the preference to consume of healthy products, a change that has been generated by several factors. In this situation, a realization of a market research is needed for the buying behavior of the parents in organic products for their children. It has been made a qualitative and quantitative research was carried out with the objective of evaluating the importance and the factors that influence the parents in make the decision to purchase the product. For the same it was necessary to investigate the parents, representatives or heads of family from age of 18 to 40 years old of the northern neighborhood in the city of Guayaquil with children aged 0 to 5 years old, to achieve a good analysis of the vital importance including the following presentations complementing the investigation with facts made by various supermarkets, free fairs, interviews with professionals and parents.