Estudio de factibilidad técnica, comercial y financiera de una empresa dedicada al mantenimiento de jardines en urbanizaciones privadas de vía a Daule.

Abstract

This research refers a study of technical, commercial and financial viability of the company CIAMAN S.A. located in Guayaquil, to commercialize full services in maintenance of gardens in housing developments as La Joya, Villa Club and Villa del Rey; located in Daule, Guayas. These services will be an additional line of services for the company. Duringthe study, a theoretical review is developed in concepts like management, services and gardens, later there is an analysis of the company to measure the capacity of attend the potential demand. The research used a survey to estimate the demand.This survey was directed to managers of the housing developments and has for objective to characterize the client and get information about needs. At the end of the study, there is a proposal for intervention through a business plan that has distributions Canals, structure of the company, resources and a financial study to analyze the return of the investment require. As conclusions, the extension of the line of services is available in technical, commercial and financial terms.