El uso del Internet mediante el acceso de banda ancha como herramienta para potenciar la matriz productiva de la industria del camarón.

Abstract

The current research aims to analyze the needs of the Shrimp Ecuadorian Industry that seeks to improve its production and efficiency levels. By knowing the full potential of the Internet and based upon proven success industries stories of countries that have taken the Internet as a key tool to improve their production chains, it was decided to analyze how this tool can full fill the needs of the Shrimp Ecuadorian Industry in order to boost its production levels. The study is based on the field analysis of the current use of the Internet in the shrimp industry by applying a descriptive quantitative and descriptive qualitative method. As a result, it is obtained that only 4% of companies take in mind the Internet as a key tool in the activities that they develop, in general the speed access to get access to the internet is below international recommendations; Moreover, 73% of companies do not have a web portal. These indicators have allowed us to propose boost three crucial aspects within the industry such as: to awareness at all levels in the companies about the benefits of use the Internet, improve the current speed access to get to the Internet and the use of an interactive portal web in each of the companies. This guideline will allow the Shrimp Ecuadorian Industry to boost its productivity at an empirical value of 30%.