Proyecto de factibilidad económica financiera para la construcción de un hotel en cantón Durán.

Abstract

The main objective of this thesis is to demonstrate the feasibility for the development of BRISAS DE SANTAY hotel which is located in Duran. It starts from the need to strengthen the low range of hotels that currently exists in this district to promote a quality service; it is for this reason that our idea of creating a competitive advantage will serve as an opportunity to penetrate into the market with an innovative concept, ecological, social and culture. BRISAS DE SANTAY is a four star hotel, unique in Duran, it is about a very innovative project with a different proposal due to the modern facilities that hotel has available to visitors who travel for business and leisure, also we have a wide appeal which is to offer a ride to the beautiful island Santay. This thesis has been developed according to guidelines of exploratory research, primary data collection through surveys of previously developed tentative segments, interviews with experts, and technical consulting with experts in the hotel sector. Determining the size of the project is due to many variables, such as seasonal demand analysis, location, business segments and strategic plan. The target market is clearly focused on two types of consumers: executives working in Duran, and domestic and foreign tourists. For that reason we have adopted the concept of our hotel which is reflected in our slogan "comfort and class", the idea is to offer the visitor a hosting service with all amenities. For perfect operation of the project, the hotel will have a total of 60 rooms distributed in 22 singles, 20 doubles, 12 triples plus 3 single and 3 double suites, garage, restaurant, karaoke bar, hair salon and spa, fitness, pool, lounge and multiple executive lounge. Based on all planned, our project demands an initial investment of $ 2, 096,731.94, it is estimated an annual hosting occupational level of 48% as a result of this project it is expected to get a NPV of 714.441,16 and a FIRR of 23.58%, with an estimated recovery period of 5 years, all this shows the profitability and sustainability of the project.