El régimen jurídico del contrato de franquicia en el Ecuador y su problemática.

Abstract

The commercial law as we know it, is a very dynamicsubject since from its beginnings, it has been formed based on the custom and the negotiation on the part of the merchants. This is how we constantly find new developments which result in a series of provisions that over time are collected within the legal system by compiling them into laws and regulations that in the future are mandatory for the parties involved. In this case, we will talk about the franchise agreement, known superficially by all but being atypical to the present date, since no law contains legal provisions on which to subscribe a contract or that serve as a guide to implement one at the moment, so the analysis and The subsequent elaboration of proposed legal regulations could help in the future to take better advantage of this novel commercial format or business model, the use of which would lead to generate the expected utility of both contracting parties and to prevent any disputes that may arise as a result of poor management.