Análisis del comportamiento del consumidor guayaquileño respecto a la oferta de turismo cultural dentro del Ecuador. Caso : Ferrocarriles del Ecuador Empresa Pública, Filial Litoral.

Abstract

Due to its privileged geographical location and cultural richness, tourist destination offers in Ecuador are diverse. Not in vain, our country is profusely called in the campaign All You Need Is Ecuador (MINTUR 2014) as a place where you find "everything in one place". Among Ecuador's tourist ventures, Tren Ecuador stands out: the centennial railroad service, which went from merely carrying out transport functions to providing Ecuadorians and foreign visitors with a new way of enjoying cultural experiences while traveling around the country, and at the same time, knowing more about its history. Tren Ecuador has 5 main stations throughout the country, from where its low cost and premium travel routes depart and arrive; one of these stations, Filial Litoral, is located in Durán, in the province of Guayas. This study was based precisely on the analysis of the consumer profile of the routes that are offered in the aforementioned zone.