Plan de negocios para el posicionamiento de mercado para la Empresa Avícola la Granja.

Abstract

The commercial guidelines exposed by a company based on the acceptance of the product offered, orients its expansion is inevitable and this directs to verify what would be the appropriate guidelines to be able to fulfill this purpose, before this process generated a general objective the same which indicates: Formulating and designing a market strategy that will succeed in positioning the company through an effective supplysystem that will be able to determine an eloquent product before the currentcompetition of the bird trade in the national territory. This research is generated in the city of Guayaquil, specifically in the center of the city, in the novena between Colón and Alcedo, during the first semester of 2017. The qualitative-quantitative, analytical-logical methods were used, field research corresponded to the use of tools such as: observation, surveys, SWOT analysis, PEST analysis, it is concluded that the company must verify its fine resources To determine if the project will be feasible or not in the expected brand positioning, in this way the study corresponded in its development in the intervention of the facilities of the company located in the city of Guayaquil. Presenting the economic viability through the financial results, before the2016-2017 fiscal year, projection of the period 2017-2018 and 2018-2019.