Factores que influyen en la conducta de los consumidores de servicios de distribución logística en la ciudad de Guayaquil.

Abstract

The following research sought to establish the factors that influence the behavior of consumers of logistics distribution services, taking into account that in the city a variety of these are offered among which the consumer acquires the informal service more frequently by economic factors. However, these informal services do not offer the guarantees of safe management of articles, damaging the image of the service, in addition to the low interest shown to the local market by certain suppliers, including those who offer express deliveries. It is preferable to know the position of the consumer with respect to this service. The development of the study was based on the theory of Planned Behaviour Ajzen consisting of the complete integration of the components of the attitude in a structure designed to obtain optimal explanations and predictions regarding behavior. The methodology used in the study was non-experimental under a transectional or transverse design, the method used is analytical under a quantitative approach, establishing that the Ajzen theory was analyzed. The data was collected from members of the Guayaquil public between the ages of 18 and 64, and a questionnaire was applied to 384 individuals who underwent the Cronbach test to measure their reliability, knowing that it was low and a new set of questions of 20 was designed obtaining a high degree reliability . The collected data evidenced a high degree of disposition toward the delivery service was evidenced, focusing on factors such as delivery time and quality, and culminating with the interpretation of the hypotheses raised by the authors based on the model of Ajzen and their constructs.