Modelos de gestión para la captación de mercado de vestimenta ejecutiva en Durán : caso sastrería Moyota.

Abstract

The present titling work has the purpose of putting into practice the knowledge acquired during the course, for the correct development of the same. This research will deal with the company of Moyota industrial executive uniforms, which presents problems in attracting the market, despite its history in the making of these suits and being located in a place relatively close to the industrial area of Duran. One of the main factors hindering the growth of the business is the lack of internal policies, clear and viable objectives besides not being properly registered as a company in the regulatory entities. The project proposes to design differentiating strategies, which attract new customers and maintain the relationship with the current ones, in turn will realize a complete marketing plan that manages to give a more extensive vision of the market served and to introduce themselves in new ones, generating alternatives for both th e company as for the customers. As you progress with the development of the work, it will detail each of the phases involved.