Plan de negocios para la provisión de huertas orgánicas urbana.

Abstract

It has started from a focus on the benefits that urban agriculture has on the health of citizens, that is why this business plan has been created with the objective of examining each of these benefits and offering a quality product that allows to our clients to have an orchard design that allows them to consume organic products within reach of their hands and inside their homes. We gathered information creating a theoretical framework that encompasses the main concepts of agriculture, nutrition and food situation of Guayaquil, which made us see the need to create “HUERTAS UNIDAS” company dedicated to the design of easy-armed vegetable gardens to be located in the exteriors of homes, in which they can basically grow food, medicinal and ornamental plants. A field study was begun in the city of Guayaquil where people from the urban area of the city were interviewed, where a favourable acceptance of this idea of consuming organic foods obtained from a garden was found, finally by means of our financial study it is anticipated that the business is profitable in the long term, obtaining mainly the loyalty of our customers that will be the main supermarket chains of the city of Guayaquil.