Creación de catálogo de trabajos de titulación de los estudiantes de Gestión Gráfica Publicitaria de la Universidad Católica de Santiago de Guayaquil.

Abstract

The present research article is a proposal to implement a catalog that compiles all the degree works of graduated students from the Graphic Advertising Management degree at the Santiago de Guayaquil Catholic University (UCSG). To do that, the qualitative methodology is applied based on the following investigative techniques: bibliographic review, survey and interviews. Also, this article applies the case study in three emblematic catalogs in the area of graphic design, such as: Design Minutes (University of Palermo), Research Catalog (University of Belgrano) and Idear (ESPOL) with the objective to select the good design practices in the final proposal elaboration. To conclude, this article infers that an editorial catalog is necessary not only to efficiently archive and order the titling works, but also as a platform that allows to visualize the practical and investigative exercise of undergraduate students.