Valoración de la responsabilidad social corporativa de una empresa comercial y propuesta de balance social.

Abstract

The objective of the present investigation was to identify the resources that the commercial companies in Guayaquil need to develop activities of Corporate Social Responsibility, solving problems as: poor corporate image, difficulty to maintain client portfolio and little attractiveness to investors. In order to obtain the information that allowed this work to be carried out, interviews were conducted with employers, customers and suppliers, determining that it is desirable that companies allocate more investment in labor benefits, social inclusion and environmental remediation plans. Simultaneously, a Social Balance proposal is presented to show the resources to be used and the expenses incurred in applying these activities in the company.