El periodismo de moda : análisis de la blogosfera en Ecuador a través de seis blogs.

Abstract

Nowadays the Internet has become an important means of communication since we are constantly connected through various devices and we have full access to be disseminators of our interests as well as consumers. The objective of this research project is based on analyzing the type of content related to fashion in the journalistic publications carried out on the blogs of Ecuadorian authors in Ecuador. Characterizing the digital fashion journalism from theoretical sections, anal yzing the different blogs most read in Ecuador emphasizing the type of content, showing a new concept of fashion from a visual aesthetic that reflects the everyday. It holds information that every reader of interest or not, should know about fashion blogs, how they are structured, how they work, who are their publishers and whether they are professionals or just amateurs. Nowadays, certain magazines are looking for to establish some relation or nexus with the clients, that is why the fashion journalism looks for new methods of communication to arrive at more people, and at the moment they use like tool to the fashion blogs, since Is an economic, effective and rapid way to publicize the trends and opinions, thanks to the analysis of the blogs we can observe , know the blogosphere of our country.