Estudio de factibilidad de producción y comercialización de torta de palmiste en el cantón Quinindé.

Abstract

The objective of the present project is to study and analyze the feasibility of producing and selling palm kernel cake in the city of Quininde through a productively responsible chain linked to green production parameters. The study encompasses different chapters that analyze each variable immersed in the project through the analytical-synthetic methodology. These variables consist of parameters for the company constitution, production certificates, situational analysis, technical and market studies in order to determine factors that may benefit or influence production or marketing. This study considers the antecedents to make a deep dive on the industry or similar products in order to determine the problem and to consider the objectives focused o n the solution. In addition, the theoretical bases that support the subject to be defended in this research project are determined. Among the factors of analysis, the technical study to determine the production method to be used, the necessary machinery for the production process, plant design and production capacity of the machines. In addition, this study includes the market analysis which seeks to study the factors that influence the purchasing decision, external factors such as political, technological or social. This analysis also includes marketing study, analysis of supply and demand to be able to project the production and in turn study of consumer behavior. Finally, the financial analysis is included in order to determine the feasibility of the project through the study of costs and revenues. Key words: feasibility, production, project, factors, analysis, market.