Análisis de comportamiento de compra de Smartphones en personas entre las edades de 20 a 30 años, del estrato social C+ y B de la ciudad de Guayaquil.

Abstract

This essay analyzed the purchase behavior of mobile cellphones (Smartphones) on a population corresponding to the levels C+ and B of the socioeconomical scale, in the ages of 20 to 30 years old that live in the city of Guayaquil. The evaluation was executed using information from several authors and with the execution of a qualitative and quantitative market research, that allowed conclusions that were converted into possible profiles of costumers, this was made using statistically significant methods in the month of February of 2017.