Gestión de la cadena de distribución de alimentos empacados y su incidencia en la percepción de la calidad de servicio de entrega y la rentabilidad de la empresa Comercializadora del Agro COAGRO J&K S.A.

Abstract

This project focuses on the operational aspects of the agricultural distribution company COAGRO J&K, whose main activity is the wholesale of fruits and vegetables brought from Quito to its collection center in Portoviejo. Its overall objective was to determine the impact of the packaged food distribution chain management on customer perceptions of delivery service quality and the profitability of COAGRO J&K S.A. The methodology employed a mixed-methods approach, utilizing data collection techniques such as interviews with the company's operational staff and customer surveys. The most significant findings of the research demonstrated that the company lacks defined suppliers, insufficient technological resources, and has very high logistics and transportation costs. Furthermore, customer perceptions of the logistics process and product delivery times need improvement. Finally, it is concluded that the supply chain has deficiencies that need to be improved, therefore the design of a strategic plan is proposed to improve the quality of the service offered and the profitability of the company.