Caracterización de emprendimientos de mercados de víveres y alimentos en la ciudad de Guayaquil.

Abstract

The main objective of this study was to characterize the businesses operating in the food markets of Guayaquil, specifically the Caraguay Market in the southern part of the city and the Central Market in the city center. The methodology employed was quantitative and descriptive. The population consisted of entrepreneurial vendors from the Caraguay and Central markets. The data collection instrument was developed using Google Forms. It was administered in a hybrid format, combining in-person interviews with WhatsApp, the most widely used communication tool among these vendors. The results revealed a significant number of women entrepreneurs in both markets, the vast majority of whom have only completed high school, and few have access to credit from financial institutions. Another noteworthy aspect is that, when prioritizing the necessary elements for improving their business, training ranks lowest. This suggests the need to develop strategies to promote interest in training on topics that strengthen the business, as well as information campaigns on accessing credit from financial institutions. It is recommended to focus on key areas, particularly digital and financial training.