Estudio de factibilidad de la comercialización de frutillas congeladas con cobertura de chocolate dirigido al mercado peruano.

Abstract

The present study aimed to analyze the feasibility of commercializing frozen strawberries coated with chocolate for the Peruvian market. The research was grounded in theories such as absolute advantage, comparative advantage, Heckscher and Ohlin, and revealed comparative advantage, as well as other key concepts necessary to understand the viability of the proposal. Methodologically, the study was framed within the socio-critical paradigm, applying an inductive method, a non-experimental design, a descriptive level of analysis, and a mixed-methods approach. The findings determined that the export supply of the product would begin with a total of 3,330 cups of 150 grams each, equivalent to approximately half a ton, aimed at meeting a projected monthly demand of 500 kg. This represents an estimated sale of 111 cups per day across major supermarkets in the Lima area. International logistics and distribution would be carried out by air transport, considered more efficient and timely. The selected Incoterm would be FOB, allowing the buyer to assume costs and risks during transportation to the destination. Financial analysis showed an IRR of 39 % and a ROA of 40 %, confirming positive profitability.