Diseño de infografías y cartillas educativas de la flora nativa de Guayaquil para Fundación La Iguana en apoyo al programa Gira Educativa.

Abstract

This research aims to design infographics and educational booklets to strengthen the work of the La Iguana Foundation's Educational Tour program, promoting knowledge and appreciation of Guayaquil's native flora. The project arose from the current reality of a lack of graphic materials that synthesize scientific information in a clear and engaging way, especially for university students. The project employs a qualitative approach and is divided into four phases: diagnosis and documentation, interviews with experts and Foundation members, development of graphic design proposals, and validation through a focus group. Criteria focused on layout, color, typography, and illustration were considered, and similar cases in editorial design and infographics were researched for reference. The final product is a graphic design with a special emphasis on visual hierarchy and the recognition of the natural environment. The infographics, in A0 format, and the circular, interactive booklets are designed to encourage learning that is not imposed but rather exploratory and participatory. In conclusion, this project proposes how research and user feedback transform graphic design into a strategic tool for environmental education, leading to greater awareness, appreciation, and conservation of urban biodiversity.