Diseño de campaña publicitaria para el posicionamiento del “Ecomuseo” de la ciudad de Quito – Ecuador 2025.

Abstract

This thesis aims to design and develop an advertising campaign for the Ecomuseum in Quito, a museum under construction that seeks to stand out among the diverse cultural options in the city. The research focuses on identifying the distinctive elements of the Ecomuseum and creating an effective communication strategy to position the museum in the target audience's mind. Qualitative and quantitative methods were used to understand public perceptions and define a unique value proposition. The project concludes with the implementation of an advertising campaign that aims to attract local visitors and tourists, establishing the Ecomuseum as a cultural reference in Quito.