Diseño de libro impreso pop-up para la concientización sobre la conservación de los árboles autóctonos de Guayaquil 2025.

Abstract

This research responds to the current environmental crisis and to the limited impact that traditional school methods have on building real ecological awareness among teenagers in Guayaquil. Many adolescents grow up without knowing the native trees that surround them, which makes it difficult for them to feel connected to their own landscape. The central problem, therefore, is the lack of specific and contextualized teaching materials about Guayaquil’s native flora that help young people create an emotional bond with their environment. The main objective of the project is to design and develop an interactive pop-up book as an active learning tool for adolescents between 12 and 17 years old. The book transforms botanical information into a hands-on and engaging experience through paper engineering, making learning more dynamic and memorable. The research follows a qualitative approach. The methodological process includes interviews with specialists in communication, pedagogy, and information design, as well as participant observation with high school students. In collaboration with the La Iguana Foundation, five representative native species were selected: Pepito Colorado, Guasmo, Bototillo, Pigío, and Ceibo. These species were chosen for their ecological, cultural, and local significance. By combining design, storytelling, and interactive mechanisms, the project seeks not only to inform but also to inspire care and respect for Guayaquil’s natural herita.